ENDEESIT
Instagram LinkedIn

SA.G Group

Fragrance Knowledge

Understanding the Fragrance Pyramid: Top, Heart and Base Notes Explained

Fragrance Knowledge

Understanding the Fragrance Pyramid: Top, Heart and Base Notes Explained

Top, heart and base notes: how does a perfume develop? The fragrance pyramid and its notes explained in simple terms.

Read more
Natural and Synthetic Fragrance Ingredients: What Is in a Perfume?

Fragrance Knowledge

Natural and Synthetic Fragrance Ingredients: What Is in a Perfume?

Natural or synthetic fragrance ingredients? Find out how they differ and why both play an important role in modern perfumes.

Read more
Fragrance Distribution in Germany: What Matters When Building a Brand

Insights

Fragrance Distribution in Germany: What Matters When Building a Brand

How do international fragrance brands succeed in German retail? Learn more about distribution, brand positioning and retail marketing.

Read more
From Floral to Woody: The World of Fragrance Families

Fragrance Knowledge

From Floral to Woody: The World of Fragrance Families

Floral, fresh, woody or amber? An overview of the most important fragrance families and what makes their character unique.

Read more